Meet Jeremy — Founder & Local Visibility Strategist

picture of Jerry Lyle CEO of Set Sale Marketing

Some businesses find their footing easily. Mine started with a financial gut-punch and a cross-country move.

After 8 years in the U.S. Navy and nearly 15 years as a professional IT specialist, I hit a wall. My family of six faced a serious financial crisis — I was unemployed, we left behind two homes in Washington State, and I took a significant pay cut to accept the only job I could find, all the way out in West Virginia. We expected the cost of living to balance things out...

It didn't.

So I did what most people do when they need extra income — I tried everything. Multi-level marketing companies, Amazon selling programs, affiliate marketing. I made a little money here and there, but something kept bothering me more than the slow results: the dishonesty baked into so much of the marketing world. Not always outright lies — but misdirection, hype, and promises designed to obscure the truth. I couldn't pour myself into work that felt that way.

Then I discovered local visibility marketing for service businesses — and something clicked.

Here was a space where I could do genuinely honest work. Help real business owners show up on Google. Help them earn the trust they already deserved. Help them get the phone calls their quality of work should have been generating all along. No tricks. No misdirection. Just straightforward strategy and execution.

It wasn't the easiest path at first. Honest marketing is a harder sell than big promises. But it caught on — and I wouldn't have it any other way.

That was over 10 years ago. Since then I've worked with pest control companies, restaurants, HR firms, cleaning services, pressure washing businesses, and dozens more. Every one of them a hard-working owner who just needed someone in their corner who actually tells the truth.

That's what Set Sale Marketing is built on.

Visibility. Trust. Honesty. Results.

What We're Built On

Show up first

Optimize your Google Business Profile so locals see you before they see anyone else.

Build instant trust

Use reviews, visuals, and content that make you the obvious choice.

Grow consistently

Put a long-term strategy in place that keeps calls coming in — not just today, but every week.

🌊 Why Work With Set Sale Marketing

  • 👨‍💻 Real-World Experience

    With more than 20 years in IT and nearly a decade in digital marketing, we turn technical expertise into practical results that help local businesses grow.

  • 🎯 Results That Matter

    No vanity metrics. We focus on visibility, trust, and steady, meaningful growth that moves your business forward.

  • ⚙️ Local Focus, Personal Service

    We’re not a faceless agency. We understand Texas markets, speak your language, and work one-on-one to build strategies that actually work.

  • 🧭 Strategic & Straightforward

    No jargon. No fluff. Just honest feedback, clear plans, and a simple path from where you are to where you want to go.

  • Built for Long-Term Success

    Whether you're launching, rebuilding, or scaling up, we help your business grow with clarity, consistency, and confidence.

If You're Tired of Marketing That Overpromises and Underdelivers — Let's Talk.

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Hours of Operation (

Monday ---------------- 10 AM - 8 PM

Tuesday ---------------- 10 AM - 8 PM

Wednesday ------------- 10 AM - 8 PM

Thursday --------------- 10 AM - 8 PM

Friday ------------------ 10 AM - 4 PM

Saturday -------------------- Closed

Sunday --------------------- Closed

> Serving businesses across Texas and beyond.

Contact Us

Oakwood Texas 75855

> Let’s make your brand the one they remember.

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